Do You Know Your Market?

Social media marketing and operating a business online

Talking about how to move and start a marketing company up. 

The very first thing to having any business is research. Market research. You need to have a singular focus on the market its self. 

An excellent way to start the research is "semrush.com." 

The market research will contain competitive analysis. This will give you a deeper understanding of your market. See its great if you have competitors in your market because they have already spent the money on ads, they have already split tested them, and you will be able to piggy back on them and not reinvent the wheel. You never want to do that; it is more profitable to innovate on a current market condition. 

Another thing that is great to know is keyword analysis. The keywords are the DNA in your market; these are the words to describe what you are selling, and before running any agency or business, social media, coffee, doctors office, etc., you need to know them. 

Before launching the business you intend to, you should have a good grasp on the three key elements that has been speaking of; 

1. Market research
2. Competitive analysis
3. Keyword analysis 


If you don't understand the market if you don't understand what the competitors are doing, and if the awareness is not there for the keywords that should be put on your social profiles or to incorporate into the marketing strategies then you will be out of luck.  

It is great to think you know what you are doing but sometimes the lack of, being because of ignorance, arrogance, or just pure incompetence, can be very damaging to the brand and your pocket. 

To your success, MyersMedia